A higher click-through rate means you get more visitors to your site — which is good.
Click-through rate is also one of the biggest determining factors for your Quality Score. A good quality score means you pay less or get higher ad positions — and that’s even better!
The most effective way to improve your click-through rate is also the simplest…
Aside from good copywriting, the best way to improve your click-through rate is simply to make sure your ad closely matches the search term.
You’ll get more clicks on your ad because (surprise, surprise!) you’re offering people exactly what they’re looking for.
If you’re doing this solo, au naturale, with just the tools given to you by the search engines, you have two awful, ugly options for creating relevant ads.
Most search engines give you a wildcard token you can use in your ad to echo the user’s search term. With Google it’s the
This is great for getting the keywords into your ad, but there are some pretty dramatic tradeoffs.
Search engine DKI is good for getting those keywords in there, and showing up in bold. That’s about it. It’s not good for compelling ad copy. It’s often kind of spammy looking. This is going to negatively affect your click-through rate, which defeats the purpose of the entire exercise.
If you’ve got a lot of keywords along a very similar theme, you might get away with having just a few different ad groups, and a few carefully hand-written, relevant ads for each ad group. This is a viable option.
If you’ve got a lot of keywords along many different themes, and they can’t really share the same ads... you have a problem.
If you want tightly relevant ads for a wide variety of keywords, you need a bit of automation on your side. Automation with a brain.
SpeedPPC automates the most labor-intensive aspects of your campaign-building. It gives you the tightly-targeted results you want, without the huge investment of time.
1. It builds tightly focused ad groups, super-fast
You choose how you’d like to group your keywords, and then just let SpeedPPC do the rest in one click of a button. Because it's so fast, you can afford to be a bit more tightly focused with your ad groups.
2. It gives you way smarter DKI to play with
You’re not restricted to using just the final search term (in all its glory). Each ad group can have up to four source lists associated with it, which gives you a whole lot of options for writing your ad.
3. Be immune from idiocy
With SpeedPPC all the dynamic stuff happens in the software, before your campaign is uploaded. Once your ads are uploaded to your search engine account, they’re static and therefore completely immune to misspellings, typos, and embarrassing corruptions. You’ll look awesome, regardless of the search term.
When I first heard about SPPC, I was skeptical that it would deliver on its claims, but I was willing to give it a try because of the frustration in rolling out campaigns quickly and efficiently.
When I got my hands on it, I was absolutely BLOWN AWAY by its ability to create campaigns in a fraction of the time (at least 20-50x faster) than it used to take.
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