Problem: Poor Quality Score
“Highly Targeted Campaigns that Google & Microsoft Like”
This PPC system is simple to use and fantastic. The main benefits are that it helps you create very targeted ad groups with individual landing pages tied to every individual keyword.
The rules of PPC have changed dramatically in the past year with the introduction of quality scores and an increased focus by Google to punish affiliate arbitrage campaigns.
This system helps you address many of these issues and create highly targeted campaigns that Google and Microsoft like. I highly recommend it for serious PPC marketers.”
Ola Edvardsson
CEO, Performancy Inc.
www.PartnerMarketer.com
Are your keywords only ‘Poor’ or ‘OK’ instead of Great?
Nudging up your quality scores can be a frustrating, hit and miss process. Meanwhile, the penalty for poor Quality Score is higher bid prices.
Lower quality scores have a flow-on effect. They affect your ad ranking, which can then impact click through rates, also lowering your conversions.
Combine this with paying higher minimum bids and it’s a much higher price to pay than you think!
The keywords you’ve chosen may be extremely relevant to your business. But, Google judges the relevancy to their users so what can you do when your opinions differ?
The answer lies in building greater relevancies into your campaigns, from keywords right through to landing pages. It’s all about giving your users a better search experience.
The SpeedPPC Solution
Google Adwords tells us Quality Score is “calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query.”
These two points go hand in hand. The best way to target your users’ search queries is by crafting campaigns with strong relationships between keywords, ad groups, ads and landing pages.
If you were to do this yourself, you’d be:
- Manually constructing campaigns
- Physically creating ad groups one-by-one
- Writing an ad for each keyword
- Creating a URL for each keyword and every ad
Sounds like months of manual work? It is!
With SpeedPPC it doesn’t have to be. A strong relevancy chain between all your campaign components is built into your campaign building process.
Start targeting users by:
- Targeting huge volumes of long tail search terms
- Automating your ad group creation – just choose how!
- Dynamically creating ads for every keyword – no matter how many!
- Tailoring URLs for more relevancy and clearer tracking
- Matching landing pages to every single search term
- Automatically compiling quality PPC campaigns
Turn months worth of work into minutes – who wouldn’t!
Effecting ‘Great’ quality scores doesn’t have to be difficult.
SpeedPPC gives you an awesome advantage in creating powerful campaigns with all the Quality Score ideals.
Boost your Quality Scores and lower your bid costs in next-to-no time!
Next Problem: Ads with Low Click Through Rates
SpeedPPC has revolutionized how I go about PPC marketing. I have a full time job and never had the time to build campaigns “right” before SpeedPPC. Now with just a few button clicks I can build a really great super focused set of adgroups that keep my Quality Score high and my minimum bids low! Gotta love it!
Bobby
7 Ways to Improve your PPC Marketing
Sign-up for our Free 7 day Email course that will help you improve your PPC marketing and overcome some common problems.
The SpeedPPC methodology is developed by Jay Stockwell who is a qualified AdWords Professional.
Jay holds bachelor degrees in both Behavioral Science and Multimedia.
Customer Testimonials
SpeedPPC has revolutionized how I go about PPC marketing. I have a full time job and never had the time to build campaigns “right” before SpeedPPC. Now with just a few button clicks I can build a really great super focussed set of adgroups that keep my Quality Score high and my minimum bids low! Gotta love it!
