SpeedPPC

Problem: Poor Quality Score

Are your keywords only ‘Poor’ or ‘OK’ instead of Great?

Nudging up your quality scores can be a frustrating, hit and miss process. Meanwhile, the penalty for poor Quality Score is higher bid prices.

Lower quality scores have a flow-on effect. They affect your ad ranking, which can then impact click through rates, also lowering your conversions.

Combine this with paying higher minimum bids and it’s a much higher price to pay than you think!

The keywords you’ve chosen may be extremely relevant to your business. But, Google judges the relevancy to their users so what can you do when your opinions differ?

The answer lies in building greater relevancies into your campaigns, from keywords right through to landing pages. It’s all about giving your users a better search experience.

The SpeedPPC Solution

Google Adwords tells us Quality Score is “calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query.”

These two points go hand in hand. The best way to target your users’ search queries is by crafting campaigns with strong relationships between keywords, ad groups, ads and landing pages.

If you were to do this yourself, you’d be:

• Manually constructing campaigns
• Physically creating ad groups one-by-one
• Writing an ad for each keyword
• Creating a URL for each keyword and every ad

Sounds like months of manual work? It is!

With SpeedPPC it doesn’t have to be. A strong relevancy chain between all your campaign components is built into your campaign building process.

Start targeting users by:

• Targeting huge volumes of long tail search terms
• Automating your ad group creation – just choose how!
• Dynamically creating ads for every keyword – no matter how many!
• Tailoring URLs for more relevancy and clearer tracking
• Matching landing pages to every single search term
• Automatically compiling quality PPC campaigns

Turn months worth of work into minutes – who wouldn’t!

Effecting ‘Great’ quality scores doesn’t have to be difficult.

SpeedPPC gives you an awesome advantage in creating powerful campaigns with all the Quality Score ideals.

Boost your Quality Scores and lower your bid costs in next-to-no time!

Next Problem: Ads with Low Click Through Rates