Improve Quality Score
For most PPC advertisers, Quality Score is the thorn in your side.
You are constantly battling against poor quality score. Which in turn drives bid prices up and makes it hard to get any traffic, let alone profits.
The ‘best practice’ that’s a part of SpeedPPC built campaigns helps make Quality Score problems a thing of the past.
The answer lies in building greater relevancies into your campaigns, from keywords right through to landing pages. It’s all about giving your users a better search experience.
Take a look at the following real world example video that clearly demonstrates how SpeedPPC can effortlessly improve quality score.
SpeedPPC – Aspirin for your Quality Score Headaches
Google Adwords tells us Quality Score is “calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query.” (Google AdWords Help Article #140351 )
These two points go hand in hand. The best way to target your users’ search queries is by crafting campaigns with strong relationships between keywords, ad groups, ads and landing pages.
So if you want to solve your Quality Score problems (and pay far less per click as a result), simply give your users exactly what they want. In other words make every ad you show, and landing page 100% relevant.
This is exactly what the search engines want you to do. You’ll get a higher "Click Through Rate" and higher quality score as a result.
If you were to do this yourself, you’d be:
- Manually constructing campaigns
- Physically creating ad groups one-by-one
- Writing an ad for each keyword
- Creating a URL for each keyword and every ad
Unfortunately solving your quality score problems by hand is prohibitively time consuming.
With SpeedPPC it doesn’t have to be. A strong relevancy chain between all your campaign components is built into your campaign building process.
What would normally take you hours, days or weeks takes just minutes. Boost your Quality Scores and lower your bid costs in next-to-no time.
“Quality Score High and Minimum Bids Low!”
SpeedPPC has revolutionized how I go about PPC marketing. I have a full time job and never had the time to build campaigns “right” before SpeedPPC. Now with just a few button clicks I can build a really great super focused set of adgroups that keep my Quality Score high and my minimum bids low! Gotta love it!
Bobby
Next Feature and Benefit: Improve Click Through Rates
