News and Updates

With our recent focus on effective keyword research, Fabian Lim, a top internet marketing coach has added to the pot in this training-focused webinar.

He discusses both PPC and SEO methods for keyword research, with very practical tips to help you research the right keywords for profit, while spending less of your precious time digging them out!

Now you can watch the webinar recording below:

Fabian’s kindly given us a copy of his slides that he used during the presentation as well. You can download those here.

*Special Offer - Keyword Research Pro

Fabian Lim has also offered a special discount for SpeedPPC members - you’ll save $20 off the regular price of $97 (SpeedPPC-ers just pay $77).

• Just enter coupon code: ’speedppc’ (without apostrophes)
• This is a one-time payment (not a subscription product)
• Free upgrades for life
• Free membership to the Keyword Research Pro community

Fabian’s also giving the special bonus below to SpeedPPC members, so to make sure he’ll know who you are, clear your cookies and order through this link.

Additional Bonus for SpeedPPC Members

Fabian Lim will conduct a 1 hour specialized training webinar for SpeedPPC members. As well as advanced training, Fabian will answer any questions you have on keyword research, SEO or PPC. (real value $1,000 USD)

Check out Keyword Research Pro here

Starts: 11:59pm, Monday, 22 June 2009 EST
Ends: 11:59pm, Thursday, 25 June 2009 EST

To celebrate the end of the Aussie financial year, we’re holding a massive sale for 3 days only so get in quick!

You can save almost $200 off the regular price of SpeedPPC Affiliate Pro with a huge 40% discount.

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Use your SpeedPPC package to:

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• Carve out more free time for yourself by slashing the time it takes you to create and maintain your PPC campaigns

It’s risk-free!

You can try SpeedPPC Affiliate Pro with your own campaigns at no risk to you, protected with our 30 day full money-back guarantee.

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SPECIAL NOTE ON BONUS:
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Get SpeedPPC Affiliate Pro + Special Bonus now (first 50 people only)

In my April training for SpeedPPC members, I showed you how to diagnose whether your PPC campaign had low ad impressions and what steps to take. Because if you’re marketing a potentially profitable offer, then I want you to be able to reach past the obstacles and grab those profits!

Following the video training, I got a couple of comic requests for the next training on “How to know when to give up on your PPC Campaign”!

Only I got to thinking, this is a serious question for any affiliate marketer - it was just comically phrased.

And if you were to put all the effort in to rescue a campaign that frustratingly couldn’t be saved, how discouraging is it when it comes to starting your next campaign? What if it’s PPC groundhog day?

Most of what I talked about in that training video was based on working with the research you’d already done (I hope), and going over the results.

Now I’d like to go back a giant step and take you through an example of how you could conduct that initial research, before you even sniff at AdWords, so that you’re not plagued with doubts down the track, thinking did I pick a dud and when should I throw in the towel and try my luck with another product?

My main aim is that you finish reading this article and know:

How to get the information you need to make money from a product, in advance of you starting your PPC campaigns, and be confident knowing that you’ve given yourself the best possible shot of reaping profits from the offer.

To achieve this, I’ll be demonstrating a 4-step combination and in the final step I’ll be zeroing in on 5 detailed methods to carve out a competitive advantage in any niche:

• Step 1 - Find a Niche with Google Insights
• Step 2 - Confirm your Niche with Real Intelligence
• Step 3 - Source an Affiliate Network & Product
• Step 4 - Identifying Opportunities & Advantages with PPC Bully 2.0
• Method 1: Reveal competitors’ top ads and keywords for a particular offer
• Method 2: Find all ads (on any offer) for your chosen keywords
• Method 3: Expose all the ads and keywords for one specific advertiser
• Method 4: Cross Advertiser Research - Discover all offers marketed by a successful affiliate advertiser
• Method 5: Cross Network Searching - Identify similar successful offers on other networks

This is a real example with plenty of screenshots, so feel free to follow it through yourself. Let’s get started.

Step 1 - Find a Niche with Google Insights

Normally you do need a starting point and if you’ve got a particular field that interests you, then great! It helps to work with an offer you’re actively interested in.

I’m going to start from the vaguest possible point here and just open Google Insights. It’s freely available - just Google it :)

The blurb pretty much describes it - “See what the world is searching for”.

Setting your filter from the home page of Google Insights.

Now I want to see the latest trending so I’ve chosen 2009, and then I decided to browse the categories to see what was of interest to me. I settled on Lifestyles. I didn’t enter any keywords, I wasn’t sure what to enter at this stage and I wanted to see what it brought back for me.

View the top searches and rising searches for a category in Google Insights.

At the top of the Top Searchers list we see “baby”. Having two close friends about to produce a couple of these, I decided to follow through on this and I clicked on the number 1 “Baby” search.

This is what I got and I’ll draw your attention to the rising searches on the right hand side. Baby names 2009 is leading way out front and it’s risen a whopping 1600%. Aside from that, there are also 3 rising searches for baby registries.

I’m still not sure how at the moment, but I am thinking how can I get in on this baby boom?

Drilling down further into the Top Searches.

When I drill down further by clicking on “baby names 2009″, I see the top searches.

Drilling down further into the Rising Searches.

There are plenty of rising searches with strong growth. I drill down further into one of the baby registry searches and I see again further evidence of rising growth.

Top searches related to “baby registry”.

From Google Insights I can also see the regions of growth which gives me a great starting list of countries I can market to (assuming the merchant I decide to promote supplies to these areas). You can also click the “City” link on the top right to view by city for even more precise targeting.

Find out the best regions to target in Google Insights.

Although I don’t know which affiliate product I’m going to promote yet, this is fine. I’ve got a great base of evidence to start shopping around for the best product for me to promote. I’ve found a field where there are plenty of prospective customers, growth and demand - in a variety of countries.

I usually find this is the best order to go about finding a product, rather than settling on a product, without any research, then trying to find the market (if any exists).

I’m going to take “baby names” and plug it into an intelligence tool so I can find out possible ways I can work with it. Here goes…

Step 2 - Confirm your Niche with Real Intelligence

I’m now at the stage where I want more evidence to support what I’ve found in Google Insights. For this, I need up-to-date intelligence from the coal face.

For this demonstration I’m using PPC Bully 2.0, a competitive intelligence or “spy tool” that gives me insider knowledge that I can use to pull the covers off competitor campaigns and make sure that I launch the best possible marketing campaign I can.

I begin by entering “baby names” as a keyword search into PPC Bully 2.

Enter the Top Search from Google Insights into PPC Bully 2.

Immediately, my eyes are drawn to baby names with over 3 million searches. Plenty of volume, plenty of potential profit. Let’s click further!

See the top PPC ads for the Top Search from Google Insights.

Here I can now see the top 6 ads based on PPC Bully’s PI or profitability indicator which basically tells me how successful an ad has been. The way PPC Bully rates the PI is based on the number of days and the percentage the ad was seen, against how many days since it was last seen. While nothing is 100%, this is a great indication for me since an affiliate ad that’s shown for a long period of time in a high position is likely to be a successful one.

So for example, PPC Bully is telling me the first ad has been shown 98 times out of 98 and it’s been shown right until the present time.

Also the CPCs are only $0.36 which is very reasonable.

Now that I’ve done some initial research, I want to take a peek at what affiliate products I can fit to this market.

Step 3 - Source an Affiliate Network & Product

Unfortunately, when I looked at ClickBank and Commission Junction (CJ), there weren’t any products specifically on “baby names” that I could promote.

Another consideration I had was that the long term potential of baby names for recurring income wasn’t great. It occurred to me that promoting baby products where you could have continual and repeat customers would be a better source of constant income in the long run. I could still take advantage of baby names and baby registry searches since people searching for these terms would be in the same market for baby products - thinking laterally and all….

So I searched in ClickBank under “baby”, but every search result had gravity in single figures and it put me off a bit. If not a lot of affiliates are making sales on these products, they’re not ventures I want to risk on a limited budget.

I then went to Commission Junction and this was very positive. Check it out.

Search results from “baby” in Commission Junction.

The fourth listing for Land of Nod looks fantastic, both the 3 month and 7 day earnings per click bode well for profitable long-term campaigns.

Commission Junction information page for The Land of Nod.

I’m happy with the finer details they’ve provided above and the web site itself is attractive and follows Google quality guidelines as you can see below.

Checking out The Land of Nod web site.

So now I want to see what other advertisers are doing to promote Land of Nod and what keywords they are having success with.

Step 4 - Identifying Opportunities & Advantages with PPC Bully

Method 1 - Reveal competitors’ top ads and keywords for a particular offer

I go back to PPC Bully 2 and I enter “landofnod” in the search box and search under destination URLs.

Searching PPC Bully for destination URLs containing “landofnod”.

These are my first few results listings that PPC Bully returns. I’ve again filtered it by greater than a 28 profitability indicator, because I want to see ads that have at least been running successfully for at least a month.

Land of Nod pay per click ads with a Profitability Indicator (PI) greater than 28 from PPC Bully.

This is great stuff!

Here I’m seeing examples of ads that have:

1. High profitability indicators (greater than 28 so they’ve been advertised for at least a month)
2. Been shown on a high percentage of searches - see the found/searched column at the end
3. Last been seen on 30th May which means they are still running (at the time I wrote this)
4. Achieved relatively high ad positions for the most part - 192 total ads ranged from ad positions 1-10, so the majority are appearing on the first search results page of Google
5. Specific keywords and long tail search terms that I can capitalize on further for better quality score and placement

Scrolling down the list, it becomes clear that the longer tail search terms still have plenty of searches, but at a lower bid cost. In this screen, PPC Bully also shows me what the going rate is on clicks for these ads and keywords.

I know that if I can target an ad at each keyword and product, I’ll have a huge advantage over anyone else currently. There are very few ads that are precisely targeted back to the keywords.

This is plenty to get me off to a great start on composing my PPC campaigns.

Before I export the results to CSV, I’m going to filter the list down further to pick out the very best ads.

PPC Bully filters based on PI, Search Volume, % Found, Affiliate.

So above you can see, I’ve kept my minimum profitability indicator at 28, then I’ve added:

1. Search volume of greater than 500 searchers per month. You can set this higher if you wish. There is the possibility that Google may de-activate ads with lower search volumes, however I’ve also seen some uncommon searches yield great conversions.
2. I’m also going to be brave and filter the ads that have been presented over 90% of the searches, so I’m just seeing the best of the best.

I end up with a list of 167 ads and keywords that I can export directly from PPC Bully and start working with in Excel.

Method 2 - Find all ads across offers for your chosen keywords

Another way I can research my campaign further within PPC Bully is to drill down into particular keywords.

So far, I’ve just looked at other Land of Nod ads, but I also want to check out the other ads that are being shown for the top keywords.

For example, one of the most highly searched phrases was “maxi-cosi”.

Maxi-Cosi ad/keyword example with search volume over 1m and PPC Bully PI of 44.

To see other advertisers for this search term, I’ll click on the keyword link which then expands to the page below.

Maxi-Cosi PPC ads listed from highest to lowest PI in PPC Bully.

I then clicked on profitability indicator to sort the ads from best to worst in PPC Bully.

I noticed something very interesting. When I sorted by ad position, the ads ranked at number 1 and 2 weren’t shown very often at all. Their performance was very inconsistent.

If I sorted the list by the ads that were shown consistently, the ad ranking wasn’t as high.

My deduction from this would be that the highest ranking ads aren’t necessarily the most profitable. So I’d want to experiment with my ad positions as well to achieve the most profitable space.

This list of top ads for Maxi-Cosi is also another confirmation for me that Land of Nod is a good choice to promote.

I’m going to export these from PPC Bully so I’ve got more ad copy to play with, because I don’t want to copy the existing Land of Nod ads word for word. I’ll use them as a base and then I want to do better.

Method 3 - Find all the ads and keywords for a particular advertiser

The other way I can turn my data a different angle in PPC Bully is to drill down further on a particular advertiser, and check out all their ads and keywords.

The third listing above for Baby Earth I happened to notice in my previous Commission Junction shortlist, so I’m going to check out the ads and keywords that are working well for Baby Earth.

So I search for Baby Earth in PPC Bully under destination URLs.

PPC Bully search results of PPC ads with Baby Earth in the destination URL.

This has given me some valuable new information.

Some of these long tail search terms including brand names are an average cost per click of $0.05.

This is dramatically less (in certain cases a few dollars) than some of the same brand names on their own, and of course it’s far more targeted, so guess what I’m going to be bidding on!

I can also single out a particular ad and ask PPC Bully to show me all the keywords associated with this ad.

Use PPC Bully to uncover all the keywords an advertiser is bidding on for a particular ad.

So here I have a list of 45 keywords that the advertiser is bidding on, and in response showing the “Maclaren Strollers” ad.

I’m seeing opportunity straight away here. I know I can target my ads to each product automatically using SpeedPPC. In fact, I’m already seeing my seed keywords “maclaren” and “mclaren” paired with an expansion list containing xt, triumph, quest, etc.

If you were searching for a “Maclaren XT Techno”, which ad would you be more likely to follow - one headlined “Maclaren Strollers” or “Maclaren XT Techno”? The more specific you can be to the searcher’s query, the better.

You see this type of research is not just about finding opportunities, it’s about identifying advantages. Not just what your competitors are doing well, but how you can do it better.

I’ll be exporting these ads and keywords for Baby Earth as well so I can build a complete campaign that’s guided by the “best of” from the top advertisers in my niche.

In addition, I can also click on the information button next to any ad in PPC Bully to open up specific ad information.

View specific ad information for any ad in PPC Bully.

And this will lead me onto my next method.

Method 4: Cross Advertiser Research - Find all offers marketed by a successful affiliate advertiser

Continued from the above screenshot, I now have the affiliate URL of a successful advertiser in the baby products niche.

I bet they’re successful in other niches as well.

What I did next was plug their domain back into PPC Bully using a destination URL search. So basically, bring me back everything (not just in baby stuff) that this affiliate is promoting.

Enter the competitors’ domain into the destination URL of PPC Bully.

PPC Bully returns all the other offers this affiliate is promoting.

Look what I got back. Very diverse and looking extremely profitable! The profitability indicators are high, each ad is shown regularly and up to the minute with fairly low bid costs. Obviously I’m seeing the blueprint of a highly successful affiliate.

This is one blueprint you’d be silly not to follow, PPC Bully has practically handed it to you on a silver platter. By searching on the domain of a successful advertiser, you can often find goldmines in other niches that you can also promote successfully.

Method 5: Cross Network Searching - Identify similar successful offers on other networks

Now on a similar vein, let’s say I want to look at other offers to market baby products. Perhaps I can look at doing a comparison or review page that offers visitors the best deal through multiple merchants.

I can then search for “baby products” in PPC Bully 2 under a keyword search. PPC Bully has access to 70 networks at this stage, so I can find other profitable opportunities across networks.

PPC Bully has over70 affiliate networks included so you can find similar offers.

One of the most popular searches was for “Avent Baby Products” so I’ve pulled up the ad creative for these search terms. When I look at the Affiliate Networks, I see there are several opportunities with Amazon, Azoogle, Commission Junction, LinkShare and Target.

I decide since I’m already registered and about to market one Commission Junction product (or a few thanks to the affiliate in method 4), I’ll choose CJ and filter the list. That gives me one listing for www.baby-wise.com.

A similar product that’s worth investigating on PPC Bully.

Now, I’m not that impressed by the stats on this one, but I’m going to dig deeper in PPC Bully. This is one that most people would look at and move on, and sometimes there’s a good reason for this. Other times it’s a great opportunity for you so don’t be scared to put the magnifying glass to it. Because I already know this niche is profitable, I’m willing to investigate further because I already have strong evidence that there’s opportunity here.

PPC Bully has various checks that you can apply to see how the ad has performed over time and what the ad’s distribution is. I’m going to use these to see if I can come up with a good diagnosis on why this ad/advertiser is not successful, given the popularity of the search term. More importantly, I want to see if I can turn it into a winner with some good “intel”.

In the first graph, I can see that the ad has had a steady ranking around position 4 which is promising. On the top left of the chart, you can see options to view the ads position over 1 week, 1 month, 3 months, 6 month and all time. This is also great if you want to view the seasonality of a particular offer for a long-term marketing plan.

The green dots are when the ad was shown and the red on the bottom of the graph is when the ad was not shown when it could’ve been. As you can see, there were a lot of missed opportunities over the past month.

See an ad’s position over time in PPC Bully “Checks”.

I’m now going to look at the ads distribution over each day of the week.

View PPC Bully charts of the ads distribution per day.

Well, this is interesting. Weekends are definitely peak time with the Monday and Friday on either side also being busy. PPC Bully is showing me that mid week appears to be a slight lull. This is going to help me focus my budget. I definitely want to take advantage of the additional searches on weekends. I’m also going to start my campaign on the weekend to try and get some high CTRs first up to help with Quality Score.

Next let’s look at the hours. Wow!

Similarly, view PPC Bully charts of the ads distribution down to the hour.

This is mind boggling. This ad is only showing from midnight and lasting up until about 7:30am. Now, this could possibly mean that this is when the mums and prospective mums are up shopping, but I doubt it. Given the trend of the bars and the fact that it peters down to nothing for the rest of the day, I’m betting they are using up their budget early and the ad is not being shown for the majority of the day, hence why the found/searched ration was so low on PPC Bully.

Their ad could be perfectly profitable, if only it was shown! I feel a bit sorry for this advertiser. If they had PPC Bully, they could see where they’re going wrong. As it stands, they’ll possibly give up never knowing why it didn’t work for them.

That’s another great thing about competitive intelligence tools like PPC Bully, you can use it to check on your own marketing and see how you stack up to the competition.

Now, on that note, I’d just like to show you an example of healthy distribution on a PPC Bully graph.

An example of good ad distribution per hour in PPC Bully Checks.

I’m showing you this as well because this is what you can use to plan your ad scheduling on Google AdWords. Say I saw a huge spike from 10:00pm to midnight. Then I might choose to bid more during those times, at the very least I’d want to make sure my budget lasted until the end of the day and I had enough left to take advantage of the peak.

So there are two lessons in this method:

1. Use the main keyword/s and search across affiliate networks to identify other possible opportunities, particularly if you are using bridge pages with comparisons or reviews
2. Be sure to use the “Checks” link in PPC Bully to check on your own progress, as well as competitors. This will help you identify where you can beat your competitors, and when!

Combined Knowledge from Google Insights and PPC Bully

Thanks for staying with me this far! As you’ve seen, you can use great tools to maximum advantage by not just finding potential opportunities, but establishing your advantages so you can do it better, and bring in a heap of money while you’re at it (without wasting so much on trial and error).

After researching potential products in both Google Insights and PPC Bully 2.0, we now know:

• How to uncover profitable niches using Google Insights
• How to find the top searches and rising search terms within our niche
• How to use intelligence such as PPC Bully to confirm the potential of your niche
• When and how to source an affiliate network and product
• Which competitors’ ads are profitable for a particular offer or keyword
• What keywords competitors are using to draw people to their ads
• What other offers can be marketed using those same profitable keywords
• The going rate or average CPCs on those keywords
• Which affiliate network those products are on
• How to identify similar successful offers on other networks
• The seasonal trend on a particular affiliate offer
• What are the best times to schedule your ads
• What global regions and cities you should target your ads to
• How to find another affiliate’s blueprint to lead you onto other profitable offers

This is a truckload of knowledge to have before you even launch your PPC campaigns! If you’re armed with this intel beforehand, you can be confident in your marketing and you won’t be as tempted to give up just short of the profit line.

I hope this has given you helpful, practical information you can use to find and research money-making offers from the get go.

PPC Bully 2 will be released on 9th June 2009 at 12:00pm Eastern Time and we have a fantastic training bonus pack available below.

You can watch the video and check out PPC Bully for yourself here.

UPDATE: The difference in method between affiliate marketers and non-affiliate marketers

I’ve added this to the PPC Bully case study in response to queries on how you’d use a spy tool if you weren’t affiliate marketing; or if you were only affiliate marketing.

There is common information to PPC campaigns that you’d want to dig out, regardless of your purpose and that’s usually the keywords and ads that your competitors are using.

As either an affiliate or non-affiliate, you always want to:

• Understand the environment you’ll be competing in
• See what keywords (and their traffic) are working for the competition
• View the top ads (and average CPCs) that your competitors are using to get their profits
• Find out when the best time is to place your ads in front of your market
• Use all of the above to bring in your own profits

For non-affiliate marketers:

The best way to find this out is to search PPC Bully 2.0 using:

1. A keyword search eg. “ppc bully”- enter main keywords and then drill down further from there to find more
2. Leverage that search by seeing who the competition is for those keywords, then clicking deeper into their details to see what other keywords and ads they are using (and most importantly how those are performing)
3. If you have a particular competitor in mind - then try a URL search, eg. Domain.com to view the competitors activity including keywords, ads, when those ads are being shown and seasonal trending
4. Don’t forget to enter this competitors name as a keyword search as well to find other keywords and ads that their other competitors are bidding on

For affiliate marketers:

Steps 1- 4 steps above remain the same. Then to find other affiliates’ strategies, you can:

1. Use the destination URL search to find a specific affiliate ID
2. Combine the affiliate ID with “tid” or “sid” and other common tracking ID strings to find the more experienced affiliates using tracking Ids, this is often a good filter to find choice data
3. Search direct linking ads on a specific affiliate network through the destination URL, eg. “network.com” or just “network”
4. Use the keyword search with a particular offer to find other advertisers and networks to get a great cross-section of information

As you can see, there are some similarities and differences in how to use the same tool for a different purpose. I’ll be covering this in greater detail in the bonus training video that you’ll receive when you order through our link.

See everything included in the full training bonus pack below.

PPC BULLY 2.0 - COMPLETE *TRAINING* BONUS PACK

Following on from the demonstration above, I’ve based our bonus gifts to you on further training to show you how to really use your PPC Affiliate marketing tools in conjunction with each other (so all your horses are pulling in the same direction). You’ll be able to get the maximum leverage out of PPC Bully, the ClickBank Mining tool, SpeedPPC Affiliate Pro and see some serious return on your investment.

This bonus pack is exclusive to people who order through our link, so to obtain these bonuses, simply order through our affiliate link here.

Don’t forget to clear your cookies before you order otherwise we won’t get the credit and won’t be able to give you these important bonuses.

Here is a summary of the PPC Bully 2.0 bonuses:

BONUS 1: Take advanced niche finding even further with 12 months access to our private Clickbank Mining tool. With tens of thousands of ClickBank products on offer, the ClickBank Miner is a no-fuss tool that will help you extract the profitable offers simply and easily. This is the perfect complement to PPC Bully and gives you an added advantage over other PPC Bully members.

BONUS 2: Free SpeedPPC Affiliate Pro license to create competitive, profitable campaigns with the underground intelligence you’ve gathered from PPC Bully 2.0. The best way to utilize the information from PPC Bully is to create quality PPC campaigns in a matter of minutes with SpeedPPC. This is $497 worth of real value.

BONUS 3: Exclusive Bonus video demonstrating how to leverage all of the above tools so you can get the maximum result out of each one. If you’ve seen my other training videos then you know I try to give you as much information as I possibly can. This video is all about helping you to get the most profit by teaching you to use the tools at your disposal effectively (and better than you might’ve otherwise).

All you need to do is clear your cookies, and then click the link below immediately before purchasing. Then just forward your receipt to reena (AT) speedppc.com to claim these bonuses.

CLICK HERE TO ORDER PPC BULLY 2.0 AND GET THESE BONUSES

This is a follow on from an earlier blog post I wrote about the new user interface on Google AdWords.

ROI Revolution’s CEO, Timothy Seward and ROI Revolution Account Manager, Page Christenbury presented a fantastic webinar on the Google AdWords New User Interface webinar.

If you missed out on the complimentary webinar or would like to re-cap on some of the points Timothy and Page covered, then you can download the recorded webinar here.

Watch and learn how you can use the top 3 new features to stay ahead of your competition, save time poring over boring reports and optimizing your account, so you can rake in higher profits from your pay per click marketing.

By the end of the webinar, you’ll know how the AdWords new user interface will help you cut down your wasted PPC spend (and time), PLUS discover new and profitable keywords and placements to grow your income from PPC marketing.

Watch “Getting up to Speed with the New Google Adwords User Interface” now
OR
Download “Getting up to Speed with the New Google Adwords User Interface” now
(File Size 133MB)

Google AdWords has an exciting new interface (or at least I’m excited about it!) and you can access it by clicking on the “New features” header link in your AdWords account. If for any reason you don’t like it, you can change back easily by clicking on the “Previous Interface” link at the top of the page.

The new interface is almost a Google Analytics / Google AdWords / AdWords Editor hybrid and it makes account information more transparent.

The first thing you’ll notice is the performance summary graphs on the campaign management page. You can customize, segment and filter the information to help you view trends over time immediately.

These are some of the other changes you’ll see:

• New campaign workflow - you can now create your campaigns from the same place you’ll be managing them
• Networks tab - providing better management of content network campaigns. You can view summary statistics as well as manage your placements
• Dynamic Help - far better help content, it’s now dynamic and easier to access
• You can now copy and move campaigns within the web interface, rather than having to switch to AdWords Editor
• Similar to AdWords Editor, you can now view a tree menu of your campaigns, making it easier to switch between pay per click campaigns
• Campaign roll-up tabs enable you to focus on the high-impact areas of your PPC campaigns
• In-line editing means instead of loading a separate page, you can edit keywords, ads and bids directly in the tables of the campaign and ad group tabs (just hover)

The main thing I like about AdWords new interface is that it makes more information available at once. Your account data is clearly presented in a more visual and intuitive format.

Having the performance graphs makes it easier to see what’s going on and I expect to be able to make faster decisions with information more readily at my fingertips, rather than having to click deeper into the system to find what I need to know. I hope to see more of the Analytics-type data incorporated in the AdWords interface!

It’s also much easier to navigate and edit your campaigns, with borrowed features from AdWords Editor.

You can read more about the specific changes Google AdWords has made here.

Give the new interface a try, it might take some getting used to but I think it’ll make it faster and more easily actionable for all AdWords advertisers.

If you happen to be getting started in affiliate marketing, another new release you should check out is AffiloBlueprint, the flagship course by Mark Ling and the Affilorama team. You can read the full review and peak inside the course here.

How to earn a 7-figure income without a product or sales!

Gauher Chaudhry fell into a $2 million/year income almost by accident. (Who’d say no to that twist of fate?)

Five years ago, while promoting a cost per sale offer, he thought why not try a Cost per Action (CPA) offer on the same page as well?

Much to his shock, when he came back to it, he found the CPA offer was the one bringing in the money so he decided to send all his traffic there instead. It paid off.

These days, he rarely does any other form of marketing and he’s become a specialized “traffic broker”.

If you haven’t explored CPA offers previously, then here’s the lowdown:

• An advertiser pays you for a specific action linked to an ad, eg. filling out a form, doing a quick survey for a prize
• The form could include just obtaining a zip code, an email address or maybe more detailed such as a credit card application form or university application
• No sale needs to take place, the advertiser will pay you just for the lead
• The visitor doesn’t have to have a credit card at the ready

I think the biggest draw is that you don’t have to convince a visitor to purchase. This is not your job!

You just need to send these leads through your advertiser’s doors and you’ll get paid in the range of $2-$50 per lead (sometimes more). The challenging process of converting visitors - not your problem.

Potentially you can earn thousands of dollars a day without you having to make a single sale or even have a product!

So do you think you can get someone to fill out a quick, easy form?

Learning from a proven expert is always the most risk-free way to learn and when you’re shown step-by-step, using a variety of training materials - you can get up and running without the hassle of figuring out the ‘how’.

Gauher Chaudhry is an authority who can teach you all you need to know about CPA marketing, including gems that you won’t hear from anyone else.

You just need look at the amazing modules in his course to see why.

You can read a detailed review with a full look at Gauher’s new Pay Per Click Formula 2.0 course, including 3 rare bonuses here.

This is an update to an earlier review I did on Google Cash Detective.

A few days ago I wrote a case study on using Google Cash Detective to find profitable keywords and ads to promote Clickbank products. Today I am going to show you a cool trick using GCD to uncover profitable CPA offers.

Finding that holy grail of the right CPA offer, the right ad and the right keywords is perhaps the most difficult art form to master.

Often times it’s a case of churning through hours of time, and worst of all money, to find anything that looks remotely workable.

With a little creative thinking and some GCD magic, we can now overcome a lot of these problems.

THE TRICK

The trick I came up with was using the CPA networks tracking URL and running the wildcard feature on GCD. By doing this, I could discover all of the CPA direct links in the GCD database. Check this out.

In this example I use the hydra tracking URL.

As you can see it has shown me 1893 number of URL’s. Now check out some of the profitable keyword ad offer combination’s I found. This is just a tiny sample. :)

For each of the following examples, look out for the high search volume and the length of how long the ad has been running. Obviously, the higher the volume, the more conversions you can make. The longer the ad has been running, the more likely it is profitable.

THE EXAMPLES

A free lip balm sample.

Another affiliate doing well with free lip balm samples, but via more general sample keywords.




A Government auction offer.




A home flipping offer.




A pregnancy test offer.




A free movie tickets zip offer.




A colon cleanse offer with clever lateral keywords.

Now it’s important to remember there are 25+ CPA networks you can use this tactic on, all with loads of new offers coming out every day. The GCD system crawls millions of keywords every day to serve up fresh data, so there is new opportunity appearing on the radar daily.

APPLYING THE TRICK

Here’s a strategy you could use. Find the offers, keywords and ad text using GCD that are currently working for someone. Then simply hunt around the different networks to find similar offers that you can direct link to.

This way you don’t even need to compete against the person you found using GCD. Just use all their data, and promote a similar offer on another network.

Many times the same offer is on multiple networks, so just use a different network with a different URL and you won’t have issues with the double serving problems you often encounter on Google.

If you’ve got a good relationship with your affiliate manager, you could hit them up for a different URL to use for the offer as well.

I reckon the savvy CPA marketer should be in here most days using this data to build their business. I’ve personally got a virtual assistant in GCD so far for about 20 hours this week extracting this intelligence for me. I recommend you do something similar.

THE GOOD NEWS - OFFSET THE COSTS

The bad news here is at the time of writing they are closing the doors to new members in about 48 hours.

The good news is that you can still pick up our bonuses to help leverage your time better and offset the cost of GCD.

To obtain these bonuses, then simply order through my affiliate link here.

Don’t forget to clear your cookies before you order otherwise we won’t get the credit and won’t be able to give you these important bonuses.

UPDATE - EXTRA BONUS 1: I have just added an extra bonus to sweeten the deal. I will share with you some more gold that my virtual assistant mined out using GCD.

UPDATE - EXTRA BONUS 2:I will also show you another similar method I’m using with GCD that I am not making public.

Here is a summary of my bonuses:

BONUS 1: 12 months access to the in-house Clickbank Mining tool I demonstrated in my original review. I guess if you price this at $99 a month, that’s around $1200 value. Not to mention the competitive advantage you’ll have because it’s not a public tool.

BONUS 2: A free SpeedPPC Affiliate Pro license to leverage your time further in creating perfectly structured PPC campaigns that will allow you to beat pretty much anyone at their direct linking game. This is $497 worth of real value.

BONUS 3: I’ll teach you a technique that we’re exploiting right now using SpeedPPC, the affiliate datafeed software included with SpeedPPC and direct linking. No-one is talking about this stuff. It’s cutting edge and I’ll share it with you. I don’t know what price to put on this. This information could be worth tens or even hundreds of thousands of dollars in the right hands.

BONUS 4: I’ll send you some of the findings from my own research on Google Cash Detective so you can hit the ground running. This is especially helpful if you’re a newbie.

BONUS 5: I’ll also show you another similar trick that I’m not sharing with anyone other than my loyal bonus recipients.

Note: I’ll be sending the two extra bonuses to EVERYONE who has purchased through my affiliate link.

All you need to do is clear your cookies, and then click the link below immediately before purchasing. Then just forward me your receipt to jay (AT) speedppc.com to claim these bonuses.

CLICK HERE TO ORDER GCD AND OBTAIN ACCESS TO THESE BONUSES

UPDATE: At the time of writing, we’ve only got 19 of these bonus pack left. Don’t miss out.

If you have any questions, hit me in the comments below or via the email address above.

UPDATE: I’ve done an review update with lots more examples and strategies here. Probably best to read this after this original review post so you can see the context of the second post.

You might have heard about Google Cash Detective. Lots of people are talking about it.

The old version was a bit of a disaster so I was a bit unsure how this one would shape up.

I was looking to launch a new campaign of my own today, so I thought I’d try it out within my usual work flow.

After spending a few hours with it, I’ve come to the conclusion that this thing is going to be a bit of a game changer for PPC affiliate marketing. It’s that powerful.

To try and show off its power, I created a video for you, however I ran into a few problems. So instead, I’ll show you “old skool” with screenshots.

Here’s how it all played out.

THE CASE STUDY

Firstly, I looked for a profitable looking niche in Clickbank using our own proprietary in-house Clickbank software. This software is cool in its own right. Unfortunately, it’s not publicly available (I can give some of you access - see below).

This is what it looks like.

We use a variety of measurements and filters to drill down into good Clickbank offers.

Shown are some of the filters we use including gravity parameters, commission and payout rate. The filtering power is very useful as it helps you drill down quickly and easily into offers that meet our parameters. We aim for offers with decent gravity, 75% commission and a payout of over $20.

We figure, most sites convert on average at 1-2%, so if we can buy traffic for less than 50 cents we can break even. We then improve from there.

The really cool thing about this software is we’re tracking trends as well. We like to see products that are increasing in both gravity and popularity. Check out the product below and how it’s gaining momentum nicely. This is a positive sign.

Here’s a screenshot of it nicely filtered.

Based on our drilling down, we’ve selected the GOVTRECORDS Clickbank publisher to work with.

So now we’ve got what we would consider to be our golden niche using our in-house software, I want to try out Google Cash Detective to see what sort of goodness it can reveal for me.

USING GOOGLE CASH DETECTIVE

I firstly want to know whether anyone is making money from this offer in the first place. We can tell this by finding affiliates who’ve been paying for traffic to this offer over a long period of time. We can assume that if they’ve been running it for a long time, it’s either profitable or they have more money than sense.

So I jumped into Google Cash Detective and used the wildcard feature and looked up EVERYONE who is promoting our selected Clickbank publisher.

I clicked through and found a couple of people who had only been advertising a few days. This doesn’t instill much trust that those keywords and ads work.

However, it didn’t take me long to find some profitable campaigns. Man… I found some doozies!

You’ll notice in the screenshot below, there is a ratio (e.g. 55/57). This means that they’ve been advertising 55 out of the last 57 days which is a great sign.

Check out this person who’s been advertising for months with the keyword “us army”. This keyword gets 1.2 million searches a month! You could safely say that this person is making a heap of money from this keyword alone.

All I then did was simply go through each affiliate showing signs of profitability and record the keywords that are working for them.

I reckon out of 100 keywords I try, only 10 of them make me any money. The rest lose money. So, using this method, we can find out what keywords work without spending any of our own dough in the process. We can learn from other people’s mistakes for free. :)

While we are at it, we want to find out what ads are working for them. Often times, it’s the ad copy that makes all the difference. After all, if you can double your click through rate, you halve your costs.

It can take months to find good ad copy for a particular market. We’ve again had these folks do the hard work for us again. Saving us both an incredible amount of time and money.

THE GAME CHANGER

Now… here’s the real game changer that GCD does that I’ve yet to see any other software successfully achieve. Read this carefully and ponder for a moment. This is big.

Once you’ve found an affiliate that is already successful (using those strategies above), you can then find ALL their other direct linking campaigns in ALL their different markets.

This is staggering (and worrying if you’re that affiliate).

I discovered that one of the successful affiliates promoting this product also had success on acne products and spyware related products as well. Brilliant stuff!

(I blurred the affiliate ID for privacy)

If you want a fast track to affiliate success, this is certainly the way to get it!

SO HOW MUCH TO GET A PIECE OF THIS ACTION?

The good and bad thing about GCD is the price. It’s not cheap. In my books, that’s a good thing as the power will hopefully stay in the hands of just a few people, not the entire affiliate community. From what I’ve heard there will be limited spaces as well which should help things.

As you can probably tell, I’m really excited about this and if you can afford it, I recommend you make GCD part of your marketing arsenal.

Now remember GCD is not going to suddenly make you ultra successful without work. However, I’m a strong advocate for investing in things that allow you to leverage your time to the max. That’s exactly the reason why I created SpeedPPC.

Your time is your most valuable asset, and if you can leverage it further, you’ll make way more money.

THE ULTIMATE COMPLEMENTARY BONUS PACK

In line with this, I’ve put together what I consider to be truly the best bonus pack if you decide to buy through my affiliate link. This isn’t just a list of off-the-cuff, over valued teleseminars. This is real world value.

Check this out. Here’s what you’ll get if you order using our affiliate link:

BONUS 1: 12 months access to the in-house Clickbank Mining tool I demonstrated above. I guess if you price this at $99 a month, that’s around $1200 value. Not to mention the competitive advantage you’ll have because it’s not a public tool.

BONUS 2: A free SpeedPPC Affiliate Pro license to leverage your time further in creating perfectly structured PPC campaigns that will allow you to beat pretty much anyone at their direct linking game. This is $497 worth of real value.

BONUS 3: I’ll teach you a technique that we’re exploiting right now using SpeedPPC, the affiliate datafeed software included with SpeedPPC and direct linking. No-one is talking about this stuff. It’s cutting edge and I’ll share it with you. I don’t know what price to put on this. This information could be worth tens or even hundreds of thousands of dollars in the right hands.

All you need to do is clear your cookies, and then click the link below immediately before purchasing. Then just forward me your receipt to jay@speedppc.com to claim these bonuses.

CLICK HERE TO ORDER GCD AND OBTAIN ACCESS TO THESE BONUSES

If you have any questions, hit me in the comments below or via the email address above.

UPDATE: I’ve written an updated blog post with some cool new examples, especially if you’re into CPA affiliate marketing. I’ve also detailed two new bonuses.

UPDATE 2: Given the somewhat off-topic nature of some of the comments below (I don’t mind, it’s just they probably don’t interest everyone reading), I’ve closed comments on this post. You can make any further GCD related comments on my new post here.

SpeedPPC version 3.0.10 has just been released and features the tracking ID token by popular request!

Whether you’re marketing through ClickBank or just want to track sales for every keyword, you can now create a unique ID number for every keyword - automatically. Forget Excel!

To make it even more flexible, we’ve added a couple of extra features to the tracking ID so you can:

1. Tell SpeedPPC where you want your IDs to start from. This makes it even easier to add to an existing campaign, you can kick off where you left off.
2. Set the increments that the TID will increase by with each keyword. SpeedPPC then automatically increases each TID so you don’t have to worry about formulas.

Another exciting addition is the new SpeedPPC output for the MSN adCenter Desktop tool. If you haven’t seen this yet, it’s MSN’s version of AdWords Editor.

Using adCenter Desktop you can upload your MSN campaigns amazingly fast and forget the fuss. Checking your campaigns and making changes is simpler and quicker because of the “viewability”. In some ways, I’ve found it even easier to use than AdWords Editor.

These are some of the features in MSN adCenter Desktop:

• View and manage multiple accounts
• Make bulk edits across your campaigns online and offline
• Check campaigns easily before uploading to adCenter
• Set and receive automatic alerts on performance changes, eg.bid and CTR alerts
• Upload changes easily and instantly to your adCenter account with one click
• Use the built-in keyword intelligence tools to expand your keywords
• Export your campaigns easily into Excel

If you haven’t downloaded adCenter Desktop yet, you can check it out and sign up free here.

We’ve also added other features and amendments to make SpeedPPC even easier to use. SpeedPPC members can view the full details on our Members Blog post. This is part of our ongoing commitment to evolving and improving SpeedPPC for everyone.

Get SpeedPPC version 3.0.10 Now.

The last few days have been hectic!

We’ve been moving offices and it has had all the normal drama that comes with such an exercise. Like yesterday I sat around all day waiting for the power company to turn up to flick a switch. They told me to get there at 8am and it didn’t get turned on until 3.30 in the afternoon.

I must admit, I didn’t care that much as I knew it would all be worth it. Here’s why:

Check out the Google Earth shot of our building in Burleigh Heads (Australia). Yep…. right on the beach. :)

This is as you walk into the main office area.

This is looking back on the admin area and into the open plan office area. That’s my son eating rice crackers.

Check out the view from my office window! Now you can see why I didn’t care. :)

This is looking up the point from that beach you saw out my window.

Here’s the view up the coast from on top of that grassy hill in the photo above.

Pretty nice huh.

I live about 5 minutes stroll from here, so my wife walks down here each day at lunch time so I can mess around with my son on the beach.

If I look out the window and I see the swell starting to wall up, I can grab my surfboard and I’m in the water within a few minutes.

When I want to get creative, I can work outside on one of the beach picnic tables and still connect to my office wifi. Yes… the beach is so close I can still get my office WiFi on the sand.

We’re really blessed to be able to work in this part of the world, particularly in office space like this. Don’t get me wrong, we’re not working here by chance. It’s deliberate. It’s all part of a grand plan of mine to live life to the fullest, even while I’m working.

Sure we could have found cheaper office space and made more profits. But for me, profit is only part of what makes for a fullfilling life. In my mind, money only gives you more opportunities, not more happiness.

Heck…. I had better stop before someone knocks me off my soap box. :)

The truth be known, I’m only starting to get some of this stuff right. I’ve got a long way to go to get my life in full balance.

I hope this has encouraged you at least a little to strive to live life to the fullest, even if you’re working a lot.

If you want further encouragement and inspiration, I highly recommend you subscribe to Yanik Silver’s Maverick Business Insider. Yanik is one of my inspirations for trying to live like this.

His ethos is:

- Make massive money
- Have more fun
- Give more back

In issue one of the Maverick Business Insider, there is an inspiring interview with a guy called Mike Geary. This guy’s on track to achieve $3 to $4 million in sales this year from just ONE ebook he sells through ClickBank. He works 4 hours a day and does outdoor adventure sports the rest of time.

Issue two should also be good as there is an interview with an affiliate who’s doing $100,000 a month with PPC, by DIRECT linking to vendors. As you’d know, many people say this isn’t possible. Yanik says you’ll be surprised how much detail this affiliate reveals.

You can get the first edition free. You just pay shipping and handling.

See it here…

(That’s an affiliate link, but I don’t care if you don’t use it. This is stuff is so foundational that I would hate you to miss out simply because you thought I was just pushing it just for the commission. I’m trying to live this stuff!)