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SpeedPPC Affiliate Datafeed Software Explained

News and Updates | Jay Stockwell | April 7, 2008 |

The SpeedPPC System is more than meets they eye. Once the most impressive parts of the system is the Affiliate Datafeed Software available in the SpeedPPC Affiliate Pro package.

Many people have no idea of what a datafeed is, or how this software might work. So let me explain fully and I hope you can get a feel for the power of this software.

Many of the better affiliate programs will provide affiliates with what is called a datafeed. This datafeed is normally a CSV file (that you can view in Excel) that gives you information about every product they sell.

For each product they normally give you a whole bunch of information organized into columns. They might include information like the product name, product description, product photos, pricing etc.

Most importantly of all is the direct link to the product (via your affiliate link).

When you have this kind of data, you can do some pretty cool stuff. Especially with the SpeedPPC Affiliate Datafeed Software.

Here’s what it does.

Once you’ve installed the software on your server you’re ready to upload the datafeed into the software.

When you have finished the upload, your presented with the tokens you can now use on your landing page. For each column, (e.g. name, description, product id, photos, links etc) you can now dynamically include those contents in your landing page template.

The right data is displayed based on what the incoming keywords are. So you then need to select what you’ll be using as the searched field for the data. This is normally the product name or product id but could be anything.

Once that is set and your landing page is ready you can head over to the SpeedPPC Campaign Builder.

Plug in the product names and set up the rest of the campaign settings including your ads.

Output and upload to your chosen PPC company.

Here is what you have just created.

  • An ad group for every product.
  • An ad that matches the product name perfectly including in the title. Think high CTR’s.
  • A landing page that matches perfectly to the product including the title, images, descriptions etc which can pre-sell onto the affiliate offer.

Think of how long that would have taken to set up manually. Weeks perhaps? Using this software you can do it in just a few hours.

You can now bid on specific product names and push them into your own 100% relevant landing pages. These landing pages then send the user to the correct product page on the affiliate site generating you sales at a higher rate than you could normally could. Providing a powerful solution for when direct linking is out of the question.

High powered affiliate marketing away from the crowds.


Listen To The Sound of SpeedPPC

News and Updates | Jay Stockwell | July 24, 2007 |

Yesterday morning I had a chat with Gauher Chaudhry of Pay Per Click Forumula. He asked me a whole bunch of pressing questions that his customers were asking him, to ask me about SpeedPPC.

On this call you’ll learn about SpeedPPC as well as a few secret tips that slipped out by accident. Oops! :)

Never mind, I hope you like it. Check it out here.

Note: I heard the audio is pretty terrible in spots with recording (and timing) problems. I haven’t listened to it myself (I don’t need to hear myself again! :)) so sorry about that. Gauher was recording it over a Skype session, so this could be the source of the problem.


10 Things You May Not Know About SpeedPPC

News and Updates | Jay Stockwell | |

Let’s face it. We’ve been pretty tight lipped about exactly what SpeedPPC does. Yeah, you’ve probably seen the video teaser, but that really only gives you a taste.

There’s been a bit of speculation that this only works for city and state names. That’s far from the truth!

Let me tell you “10 things you may not know about SpeedPPC”.

1) Isn’t Restricted To Geography Expansion

Don’t believe everything you read in a discussion forum! SpeedPPC can expand about just about anything.

Think about also about Product Names, Model Names, Model Numbers, Part Names, Book Titles, Movie Titles, Movie Stars, Music Artists, Album Names, Song Names, Brand Names, Restaurant Names, Comic Titles, Action Heroes, People’s Names, Domain Names, Video Game Titles, Musical Instruments, Magazine Names, Software Titles, Occupations, Animal Types, Animal Breeds etc.

The more creative you are, the more power you have.

2) Doesn’t Even Require Expansion

Here’s the kicker. You don’t even need to do expansion. Load in a group of terminologically similar words and hey presto, you’ve got yourself a neat little ad group. Change a few settings and you’ve got an ad group and perfectly matching ad for every keyword.

Think about that. Your ads become matched to the keyword instead of the ad group. The relevancy needle just hit the red zone!

3) You Can Create 1 Keyword Per Ad Group

That’s right. How about a keyword that is perfectly matched to a text ad which is perfectly matched to a landing page. Do I hear cha ching? :)

How about loading in 1000 keywords then pumping out a few thousand relevant text ads and 1000 ad groups in a few minutes. Do a hear a “yes please?”

4) Includes A Fancy Landing Page Generator

We haven’t talked about it on our launch page, but the SpeedPPC System includes a fancy landing page generator. This landing page generator (and tight Campaign Builder integration) allows you to upload affiliate datafeeds, build campaigns around product names push the traffic into the landing page software and it shows the exact product data (including your affiliate deep links) on your landing page. All dynamically.

This is seriously cool. It’s that kind of stuff you hear talked about in hushed tones in the corner of Internet marketing conference rooms. :)

5) Works With MSN Too!

Yep. It works for MSN too.

6) Highly Flexible. Can Integrate Into Any Landing Pages.

SpeedPPC is made so you can use almost any landing page option you want. Take a look at a few examples.

  • Direct link to the home page.
  • Link through 3rd party systems.
  • Direct link through affiliate links to the home page.
  • Deep link through affiliate links pulled out of datafeeds.
  • Direct link into individual website search engines to pull up the most relevant content.
  • Link into dynamically altered pages to suit original search keywords.
  • Link into the SpeedPPC Datafeed software which will pull relevant content out of the affiliates datafeed to dynamically build pages.

7) Tracking On 3 Levels.

At every stage, we can feed in tracking links at the ad source, ad group and keyword level. As always, the system is flexible to load in pretty much whatever you want!

8) Is 100% White Hat And Doesn’t Require API Credits.

That’s right. We roll with the white hats… dipped to front and side so we still look cool of course! Nothing that’s going to get you into trouble here!

SpeedPPC also doesn’t require that you blow any more cash on API credits either.

9) Runs On Your Own Machine And Server, Not Ours.

That’s right. Your business is your business. We make sure it stays that way.

10) Is A One Off Fee.

You pay once, and it’s yours to keep.


Final Launch Date Released

News and Updates | Jay Stockwell | July 7, 2007 |

Just a quick note to say that the launch date has been locked and loaded. Get ready to grab your copy at 2pm (US PDT) on the 25th of July, 2007.

I’ll be replacing the launch page with lots of information about the SpeedPPC system so you can learn all about how it works. What you’ve seen in the video is just the tip of the iceberg. I can’t stress enough… SpeedPPC is more than software… it’s a system!

There’s a lot of buzz and excitement about this already so we expect this to grow once these extra details are revealed and people have access to the complete system.


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The SpeedPPC methodology is developed by Jay Stockwell who is a qualified AdWords Professional.

Jay holds bachelor degrees in both Behavioral Science and Multimedia.

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