SpeedPPC Member Blog

Using the WordPress Landing Page Plug-in

This specially developed plug-in enables you to create targeted landing pages using WordPress. By sending visitors to landing pages with keyword-rich content, you’re offering relevant search results that have a positive impact on Google AdWords quality score, as well as boosting conversions.

The way the relevant keywords are passed through to your WordPress page is through the URL.

Within SpeedPPC

Within SpeedPPC, you’ll still be using your keyword tokens such as seed, expansion and final in your URL template (which is the keyword destination URL).

The only difference is the format of your URL. Currently the example URL in SpeedPPC shows:

http://www.yoursite.com/index.php?seed={seed}&expansion={expansion}&final={final}

Now, your tokens just need to be separated by forward slashes, and you won’t need the token name and equal sign, like so:

http://www.yoursite.com/post-title/{seed}/{expansion}/{final}

You do need to ensure that you’re using the URL re-writing functionality of WordPress, or it won’t work. To do this, just go to Settings > Permalinks > Common Settings and choose any other option other than default.

From SpeedPPC this now ensures that your keyword values will be dynamically passed into your WordPress post or page, via SpeedPPC’s URL template.

Within WordPress

In the SpeedPPC Configuration in WordPress, you now need to allocate the SpeedPPC tokens in the Tag form.

Assign tag names and default values in the SpeedPPC Configuration form.

This is based on the order that the tokens appear in the URL, so using the previous URL as an example:

http://www.yoursite.com/post-title/{seed}/{expansion}/{final}

{seed} is in first position and is automatically tag 1
{expansion} is in second position and is automatically tag 2
{final} is in the third position and is automatically tag 3

You can name the tags anything you like, however you should use a text string that wouldn’t be used anywhere else in your content. Otherwise, these will be replaced with dynamic values. Eg. If you had a gardening blog, then using “seed” as a tag name wouldn’t be wise as everytime “seed” was used in your content, it would be replaced by the dynamic value assigned to that tag.

Once you assign tag names for each token, you also need to insert a default value for each tag/token. This ensures that if any value is missing from your URL, a default value is still inserted into your page. So this default value should be applicable to all keywords that could be inserted in your page.

You can set-up multiple tags to be replaced in your post/page as long as you specify all of them in the table and use the correct position in the URL.

If you’re separating multiple keywords in a search phrase with a hyphen (e.g. something-else-completely) or another character, you can specify that in the setting below. When the search phrase is inserted into your page, the character separators will be replaced with real spaces.

Set keyword separators under WordPress SpeedPPC Configuration.

You can now use those tag names directly in your post/page and these will pass the dynamic values into your content. There’s no need for any special code and you don’t even need to include any marks around those tag names.

Example of tags used in content of WordPress page.

After you’ve setup the tags and default text, then prepared your post/page content including those tags, your dynamic landing page is now ready for use.

The tokens in your SpeedPPC URL will be generated according to the keyword triggered, these values will then be passed through the URL and inserted dynamically where your tags are placed in your post/page content.

And it’s as easy as that! You now have a super-targeted landing page that updates automatically to match the relevant keywords.