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It’s time to dig in and take action. Now don’t feel overwhelmed as you see the amount of training material here. You don’t have to watch them all at once.
I would however recommend at least reading through the guide as an overview. Then, I would recommend setting up a simple campaign with a relatively small keyword set. In the same way it’s tempting for you to get into a fast car and just floor it, it’s tempting to try and push SpeedPPC to the limit from the outset. In both cases, this can end badly. 
Start out small and plan.
With our release of SpeedPPC 4.5, we’ve also created brand new training videos and SpeedPPC User Guide. As part of our commitment to Member training, we’ll be releasing more videos and updating the User Guide further to help you get the most out of SpeedPPC.
You can also continue to access SpeedPPC 3.0 training resources here.
SpeedPPC User Guide
Unlike many products, we’ve created extensive documentation on how to use SpeedPPC. You can download this guide and print it out for hand reference while you’re working through the process.
The PDF guide will require that you have Acrobat Reader installed.
SpeedPPC Video Training
Here’s a handy collection of training videos to show you how to take advantage of all the features SpeedPPC has to offer.
These demos are a great supplement to the SpeedPPC User Guide or you can use these to kick-start you straight into building campaigns. Enjoy!
SpeedPPC Essentials
Once you’ve gone through the user guide, you can then start digging into the videos. The SpeedPPC essentials helps teach you the core concepts of how to use SpeedPPC. Once you have this knowledge, you can move onto other more advanced topics below.
Orientation
This is a quick video to acquaint yourself with the SpeedPPC Campaign Builder interface before you get started. It takes you through the application and gives you a brief explanation of the features. This is for the new SpeedPPC Version.
Tips for Building a Killer Keyword List
This tutorial will give you tips for effective keyword research, including types of keywords to include in your list. Learn how to start build a more profitable keyword list.
Simple Campaign Building using 1 Keyword List (Single Core)
Get your campaigns up and running with the basics of building a Single Core campaign demonstrated in this video.
Simple Campaign Building using Multiple Keyword Lists (Dual/Multi Core)
This video demonstrates the basic of Dual and Multi Core campaign building, and introduces the concept of expansion keyword lists.
How to Create Your Ad Groups
Take a closer look at the different grouping methods, learn how to use the Ad Group Viewer and see how easily you can auto-generate targeted ad groups with SpeedPPC.
How to Use SpeedPPC Dynamic Insertion
Take an in-depth look at dynamic insertion using SpeedPPC token keys. Learn how different grouping methods affect tokens and how to use tokens to maximum effect.
Ad Building with Standard & Advanced Builders
Make split testing ads easy with this detailed video on using the standard and advanced ad builders.
Campaign Uploading
You’ve built your campaigns, now find out how to upload them into Google, MSN adCenter, Yahoo! and more.
- Uploading into Google Adwords
- Uploading into Yahoo! Search Marketing
- Uploading into MSN adCenter
- Uploading into MSN adCenter (using the MSN adCenter Desktop tool)
- Uploading into LookSmart AdCenter
Advanced Techniques
Now you’ve got the core principles in the SpeedPPC essentials above wired, you can move onto more advanced techniques. You won’t always need to use these, however, they will help open your eyes to how create you can get with the powerful and flexible SpeedPPC system.
How to Create Content Campaigns in SpeedPPC
If you’re looking to extend your reach beyond the Search network, try advertising on Google’s Content Network. This video will showing you how to create keyword-targeted and placement-targeted Content campaigns in SpeedPPC.
How to Create Image Ad Campaigns in SpeedPPC
Image ads are gaining popularity and there is plenty of opportunity to get access to high volume sites at low click costs using image ads. This video explains how to use image ads in your Content network campaigns in SpeedPPC.
Domain Campaign Building
Take advantage of untapped traffic by building campaigns automatically based on domain name. This video will show you how.
Don’t Mix: Pair Method
Learn how to use the Mix Type ‘Don’t Mix Pair’. This is a simple, but powerful feature that gives your PPC marketing huge versatility. Watch it and find out why!
Mix & Pair Method
Get the best of both worlds with the ability to Mix keywords and Pair them up for powerful results. See how you can apply this innovative mix type to your campaigns.
Dynamic Landing Pages & Quality Checker
In this video, you’ll see how to create dynamic landing pages for your PPC campaigns. This is the procedure to follow if you are not using affiliate datafeed files, and just wishing to insert the relevant tokens into your landing page code and content.
Custom Output Templates
Learn how to create your own outputs using custom templates in SpeedPPC. This video will show you how to tailor your SpeedPPC output files to match a search engine’s import file or even your own database.
How to Update Existing SpeedPPC Campaigns
Once you’ve got a campaign up and running, this video will show you how you can add to and edit your existing keywords and ads or replace an entire campaign.
Performance Strategies
We’ve created some more videos to help you get even better performance out of your PPC Campaigns.
Boosting Conversion Rate with Negative Keywords
Boost your conversion rates and cut your cost per conversion by learning how to research Negative Keywords effectively. This video gives you an easy to follow 3-step process.
Targeting Misspelled Keywords with SpeedPPC
Bid on misspelled keywords and get more traffic. Use one of these 3 methods to target misspellings with SpeedPPC, or adapt your own.
Guide to Geo-targeting your PPC Campaigns
Learn how you can use geo-targeting effectively for your pay per click campaigns, using both SpeedPPC and Google AdWords to zero in on your target audience.
How to Write PPC Ads That Perform
26 proven tips for writing high performing PPC ads. Learn what to do before you start writing ads, how to make your ads stand out visually, what wording to use in your ad copy and tips for testing your ads.
How to Action your PPC Analytics
Learn how to use your tracking tool effectively, diagnose your statistics and translate these into action steps to improve your pay per click campaigns, and ultimately your return on investment.
Trouble Shooting
The videos below help tackle some of the common problems we see people encounter when using the SpeedPPC system, and PPC in general.
Troubleshooting – Uploading into AdWords Editor
Running into hassles uploading your campaigns into AdWords Editor? Watch this video to help you troubleshoot common uploading problems with AdWords campaigns.
AdWords Rules for Multiple Keyword Matches
Learn the AdWords rules determining which ad is shown when there are several possible keyword matches in your account. Watch this video to make sure that your most targeted ads are showing for your keywords. Here are the companion notes to this video.
How to Diagnose & Fix Low Ad Impressions
If your ad impressions are low or you just want to check how they’re doing, this video will show you how to determine whether your ads are living up to their full potential and help you improve your impressions.
PPC Budgets Simplified
Watch this video to gain an overview of the information you’ll need to set your starting PPC budgets and bids. See examples of how bids can be calculated for both lead generation and sales conversion.
Affiliate Datafeed Software
The videos below help people get up and running with the Affiliate Datafeed software that is included in the PPC Power Pack.
Affiliate Datafeed Software Installation
This video takes you step-by-step through how to install the Affiliate Datafeed Software. By the way, we have plenty of people using this software not just for affiliate landing pages, but lots of interesting and creative ways.
Affiliate Datafeed Software Overview
This video takes you through an overview of using Affiliate Datafeed Software. Keep in mind, this isn’t limited to just affiliate landing pages. It can also be used for almost anything that requires more detailed and customized landing pages based on incoming keywords.
If there are any ‘how tos’ you’d like demonstrated in a training video, submit a ticket through our help desk system and we’ll see what we can do!
