What’s New?
SpeedPPC is now more powerful than ever!
In the words of leading PPC experts, version 4 gives the word automation a whole new meaning.
As well as being 300% faster than version 3, Version 4 boasts a plethora of new add-ons and enhancements that are specifically designed to positively impact your bottom line.
Take a quick look at these newly incorporated, results orientated features:
- Application Improvements
- Campaigns tab
- Keywords tab
- Bids tab
- Ad Groups Tab
- Ads Tab
- Dynamic Insertion Tokens
- Output Tab
Application Improvements
1. All the new features mean a shiny new interface, upgraded toolbars and data entry fields making it faster and easier to enter your campaign information.
2. Follow the streamlined campaign wizard – work efficiently through the logically ordered tabs dedicated to each step of the campaign process.
3. New customizable themes. Never lose a campaign by accident with our new automatic “save on close” feature. Save time exporting your SpeedPPC campaigns and set your output to automatically export after building.
4. Manage your campaigns better with the Campaign Explorer, a Windows Explorer-type window that allows you to create, delete, refresh and rename campaign shortcuts and folders to arrange your campaigns in. Create a folder of campaign shortcuts per web site, affiliate program or client.
5. Organize your files more efficiently by setting your default file paths that you like to save your keyword lists, ads or campaigns in. Store them all in one folder or save them separately, eg. expansion lists in one folder, campaigns in another.
Campaigns tab
1. Find more customers that are ready to take action by generating even more long tail search terms, combining up to 4 keywords lists. Building on the version 3.0 single and dual core campaign types, you’ll now see “Multi Core” campaigns allowing you to add up to 3 expansion lists that can be mixed with your main seed keywords (4 total keyword lists).
2. Target domain-based search queries with added flexibility to the Domain campaign type, giving you the option to set the country codes (eg. co.uk) and top-level domains that you want to include (eg. .org, .net).
Keywords tab
1. Enter your seed keywords as normal, with a more streamlined menu to save, clean and delete keywords.
2. Keyword mixing capabilities have been expanded, enabling you to mix keywords in list order and every variation. Don’t Mix Pair now allows for an additional expansion list that you can reference with SpeedPPC tokens for greater targeting ability. An additional mix type has been added called “Mix & Pair” allowing you to mix 2 keyword lists, while matching with another list to get the best of both worlds.
3. Cut your campaign costs and improve the quality of your traffic by adding negative keywords through the dedicated negative keywords output for Google AdWords, with the ability to specify negative match types.
Bids tab
1. The bids tab is now dynamic, presenting only the fields relevant to the search engines you target on the first campaign tab.
2. Easier keyword bid entry with clickable arrows to increase and decrease bid amounts.
3. In addition to the traditional Microsoft bid fields, Microsoft adCenter Desktop now has a dedicated section for keyword bids to match the new dedicated output file.
4. A dedicated output has now been added for Content Network campaigns, based on both keyword-targeted and placement-targeted campaigns.
5. Custom output fields have been consolidated on the bids tab so they can be easily referenced in the one place. Simply choose your custom search engine, then enter your bids, etc.
Ad Groups Tab
Dedicated functionality for Content Network advertisers, giving you the power to create ad groups with multiple themed keywords within each ad group.
Enjoy more flexibility in your ad group creation with expanded grouping choices including:
1. Creating ad groups based on 1-3 expansion lists
2. Segmenting ad groups based on keyword themes/common text strings
3. Create multiple keyword ad groups, under the same campaignGet a visual on all your auto-generated ad groups with the new Ad Group Viewer, allowing you to build and view all the targeted ad groups created and the keywords in each.
4. Make quick re-arrangements in the Ad Group Viewer switching keywords from one ad group to another and rename ad groups.
5. Quick options to add and remove keywords from ad groups in the Ad Group viewing window.
6. Easily change your ad grouping and re-build your ad groups at the press of a button.
Ads Tab
1. Expand your reach on the Content Network with SpeedPPC’s brand new Image Ad feature.
2. Save time setting up your text ads by storing and retrieving complete sets of ads under both Standard and Advanced Ad builders.
3. The URL separator for your ads has been handily relocated to the standard ads tab, so you can control how the keywords in your ad URLs are best displayed for maximum click throughs.
4. Need a fresh slate? Start from fresh and clear all your ads with the click of a button.
Landing Pages and URLs
1. Improve your tracking by building unique keyword URLs in the new dedicated landing page tab.
2. Click a button and SpeedPPC will check your URL is valid, so there are no nasty surprises after you launch your campaign.
3. Improve your quality score and let SpeedPPC check your landing page for keyword relevancy before launching your campaigns.
Dynamic Insertion Tokens
We’ve added new token functionality to SpeedPPC’s unique set of dynamic insertion variables:
1. Insert more relevant keywords into your ads and landing pages with additional tokens {expansion2} and {expansion3} for multiple expansion lists.
2. Tracking ID tokens can be set uniquely for each match type of a keyword – track your keywords plus the match types that are performing best.
3. Set two new tracking ID tokens to generate uniquely for each ad {adtid} and/or ad group {adgrouptid} for even more tracking capability. (either type in directly or use the token toolbar to insert)
Output Tab
1. A new dedicated output tab has now been set aside for faster uploading into Bing/Microsoft using the free adCenter Desktop tool.
2. Quickly check your Google AdWords output prior to importing into AdWords Editor, with new headings for easy reference on each data field.
3. Two new dedicated outputs have been added for Google AdWords, streamlining your ability to upload placements and image ad campaigns on the Content Network.
4. Get a headstart on your own dynamic landing page template with an output added for simple landing page code. Use the quick copy function to insert the exact codes to dynamically generate the triggered keywords into your landing page content.
5. Use the new output toolbar to quickly build your campaigns, export multiple search engine files at once (in Excel and CSV), and open the output folder to view all your output files at once.
“Thanks a million!”
And by the way, if no-one’s told you lately … this is one smart product and we all really, really appreciate the extra 500 miles you go in supporting it! Howard Woolston
